Creating added value for brands by integrating culture, and specifically music, is a well-known phenomenon that is steadily on the rise. The world of fashion is at the very heart this phenomenon and relies on global musical heritage to create appealing content that builds strong emotional bonds.

Music is a powerful asset to strengthen brand identity provided that it has been the subject of a fine and sound reflection. For a musical identity to be relevant it also must be in line with the brand’s DNA. Music is a solid cultural mooring that participates in perpetuating the brand.

The brand becomes a cultural developer.In so doing, the brand forges emotional bonds with its audience and establishes a relationship that is no longer purely transactional. The brand aspires to serve as an intellectual mentor and to engage its audience, rather than serving as a modest entertainer.

At Music Work we are experts in music design for brands. Our commitment is to make these interdisciplinary and transversal collaborations meaningful.
Our study of the matter at stake is the outcome of our conjoined convictions, ambitions, and values..